Lens watches every connected platform and explains what moved and why. The numbers below come from the detection engine; the words explain them. Nothing here is invented.
The lift maps almost entirely to blog landing pages. Three posts published in the last 6 weeks now rank on page one and drive 64% of new organic sessions.
Posting frequency dropped from four posts per week to one. Engagement per post is stable, so the audience is fine. The volume is the problem.
Across the last 20 Instagram posts, Reels averaged 14.2K reach against 8.0K for static images, with saves 2.1x higher.
Posts published in this window earn 41% more engagement in the first 24 hours than the account average.